SGBO:

MADE WITH PASSION

@madewithpassionsg

Supporting local is an attitude.

The year is 2020. Small businesses are getting hit hard by the global pandemic. As part of a national effort to support and grow the local economy, ‘Made With Passion’ hits back as a branding and marketing initiative to promote Singaporean brands and the stories behind them. Under this new collective, the campaign empowers 48 lifestyle brands with a voice and platform – showcasing the diverse aspirations, innovation, and determination that make up the rich tapestry of Singapore.

‘Made With Passion’ celebrates the different facets of passion through one integrated campaign – consisting of a new brandmark, a manifesto film, a photography collection, and a series of social and in-store activations. All to inspire a shared sense of discovery and curiosity toward Singapore’s wide range of homegrown brands and products.

“The next time someone asks where this is made in, show them what it’s made with.”