THE LEARNING LAB:

MCCHINESE LESSONS

The Learning Lab was launching Xin Zhong Wen, a brand new Chinese language school for kids. And they wanted to make a statement. To show parents that theirs is the one school that truly knows how to get kids excited about Mandarin.

So we teamed up with the one brand every kid loves. 
And gave free Happy Meals to kids islandwide, on one special condition.

They had to order in Mandarin.

Results:
8000 meals redeemed in just 2 days.
180% in sign-ups.
284% increase in website visits.
881 new leads.