BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
Screenshot 2020-06-19 at 2.30.54 PM.png

Onward Singapore

 

MCI:

ONWARD SINGAPORE

 
 
 
 

Singapore has just cautiously emerged from its six-week Circuit Breaker lockdown. Even though the city is stepping into Phase One of its three-phased reopening, the road to recovery is still long and ridden with uncertainty.

The Ministry of Communications and Information (MCI), tasked BLKJ to encourage the people of Singapore to stay strong and stay united despite the challenges ahead.

To inspire the people, we looked no further than the people. Because the truth is whilst times may have changed, the spirit of our people has not. Whilst life may seem to be at a standstill, the people of Singapore are still stepping forward and taking our country onward.

This is a tribute to all who are in the fight against Covid-19. And one day, when we will look back on this season, this film will remind us that yes times were indeed tough, but our people are tougher.