BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
Screenshot 2020-01-06 at 2.37.09 PM.png

Scoot Single Dogs Go!

 

SCOOT:

單身 🐶, 單身 GO! (SINGLE DOGS GO!)

 
 
 
 

While White Day is traditionally a celebration reserved for couples, Scoot empowered its Taiwanese fans to embrace and celebrate their singlehood instead. 

Young Taiwanese singles call themselves ‘single dogs’ (單身狗) as a funny self-jibe. We turned the self-deprecating term into one of pure joy and fun – championing these ‘single dogs’ with a special solo travel sale.