BLKJ HAVAS
We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.
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Scoot The Yellow Converter

 

SCOOT:

THE YELLOW CONVERTER

 
 
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Scoot achieved the highest brand uplift in Singapore for October 2019 

- YouGov Brand Index

 
 

For the first time in the world, Scoot introduced a new way to pay for flights – yellow. We turned the brand’s favourite colour into a currency. The more yellow people wowed us with, the more flight discounts they got!

Over 5,000 Singaporeans showed up in their ‘yellow best’ during our three-day activation along Orchard Road in October 2019. And many others took part in the digital version of the Yellow Converter that launched in Taiwan, Australia, India, Indonesia and Singapore a week after our live event.

 
 
#GOYELLOW